If you look at #Snapchat from the outside, it feels like a fun photo-sharing app where people send disappearing #snaps . But inside the #company ?
It’s a data-driven, ad-powered, creator-friendly, and AR-first machine built for the next generation of the #internet .

I’ve been analysing different #apps for PratsDigital, and Snapchat genuinely has one of the most unique #business models in the social media world. It’s not like Instagram, not like TikTok and definitely not like Facebook.

In this #article , I’ll break down Snapchat’s business model in a very simple and easy-to-understand way the way I explain it to my #seo clients when discussing platform strategies.
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