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Millions of new users flock to Bluesky after Elon Musk’s X is banned in Brazil
Bluesky is suddenly a lot more popular.

The X rival had around 6.2 million global users a week ago but thanks to the suspension of Elon Musk’s platform in Brazil, it’s suddenly had another 2 million signups. That’s about a tenth of X’s Brazilian erstwhile user base.

“A very warm welcome,” the Bluesky team wrote in an update yesterday. Meta’s Threads has also reportedly had a large influx of Brazilian users.

To recap: X got banned in Brazil because of a drawn-out showdown between Musk and Supreme Court Justice Alexandre de Moraes regarding a court-ordered blocking of several accounts in the country. Musk’s X has previously blocked users’ accounts on the orders of the Turkish and Indian governments—both times in the context of looming elections—but drew the line when it came to taking down accounts associated with a Jan. 6-style far-right insurrection in Brasília early last year.
2 months ago

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