Small Indian grocery shops and major online fashion retailers are boycotting Turkish products ranging from chocolates, coffee, jams and cosmetics to clothing amid growing anger at Turkey's support for Pakistan in a confrontation with India.

Turkish President Tayyip Erdogan expressed public solidarity with Pakistan, another majority-Muslim country, after India conducted military strikes in response to an attack in Indian Kashmir by Islamist assailants. Cross-border fighting continued for four days before a ceasefire was declared.

On Monday, the All India Consumer Products Distributors Federation (AICPDF), which supplies 13 million mom-and-pop grocery stores, said it was launching an "indefinite and total boycott" of all Turkish-origin goods, which would affect chocolates, wafers, jams, biscuits and skincare products.