Chinese artificial intelligence startup Manus on Thursday registered its China-facing AI assistant and was featured for the first time in a state media broadcast, highlighting Beijing's strategy of boosting domestic AI firms that have received overseas recognition.

Since China's DeepSeek shocked Silicon Valley by releasing AI models comparable to its U.S. competitors but developed at a fraction of the cost, Chinese investors have been on the lookout for the next domestic startup with the potential to upend the global tech order.

Some have pointed to Manus. The company went viral on X a few weeks ago by releasing what it claimed to be the world's first general AI agent, capable of making decisions and executing tasks autonomously, with much less prompting required compared to AI chatbots like ChatGPT and DeepSeek.

Beijing is now showing signs that it will support Manus' rollout within China, echoing its response to DeepSeek's success. State broadcaster CCTV on Thursday.