Elon Musk faces moment of truth in Europe as buyers turn their backs on Tesla
Tesla is falling behind its competitors in Europe.
BMW took the crown as Europe’s leading brand for fully electric vehicles for the first time ever in July, driven by demand for its all new iX2 compact crossover. According JATO’s figures, the German premium carmaker sold nearly 14,900 cars in the month powered solely by battery, 300 more than Tesla as volumes for the Model Y dropped off steeply.
Initial data signaling August hasn’t been any kinder to Musk in Europe’s largest individual markets. Sales in France fell by half over last year's month, while in Germany they plunged by two-thirds. While the loss of subsidies and new tariffs on Model 3 sedans imported from China contributed to that poor result, industry analysts fear Tesla is now paying the price for pushing a stale portfolio of vehicles into a stagnant European EV market where consumers are spoiled for choice.
Tesla is falling behind its competitors in Europe.
BMW took the crown as Europe’s leading brand for fully electric vehicles for the first time ever in July, driven by demand for its all new iX2 compact crossover. According JATO’s figures, the German premium carmaker sold nearly 14,900 cars in the month powered solely by battery, 300 more than Tesla as volumes for the Model Y dropped off steeply.
Initial data signaling August hasn’t been any kinder to Musk in Europe’s largest individual markets. Sales in France fell by half over last year's month, while in Germany they plunged by two-thirds. While the loss of subsidies and new tariffs on Model 3 sedans imported from China contributed to that poor result, industry analysts fear Tesla is now paying the price for pushing a stale portfolio of vehicles into a stagnant European EV market where consumers are spoiled for choice.
1 yr. ago
