Friday’s warning from the US surgeon general that alcohol is a “well-established, preventable cause of cancer” is perhaps a wakeup call for millions of Americans, but it’s the worst-case scenario that many beer and spirits companies have been preparing for over the years.
Major brewers, including Molson Coors and Anheuser-Busch InBev, and spirit giants such as Diageo and Pernod Ricard, have all grown their portfolios with new non-alcoholic drinks to attract an increasing number of consumers, particularly younger ones, who are ditching drinking because of health concerns.
A Gallup poll from August found that almost half of Americans say that having one or two drinks a day is bad for a person’s health — the highest percentage recorded in the survey’s 23 years, and younger adults were most likely to say drinking is bad for health. The poll also showed that just 58% of adults said they drink alcohol, down from 67% in 2022, although Gallup notes it’s relatively close to the historical
Major brewers, including Molson Coors and Anheuser-Busch InBev, and spirit giants such as Diageo and Pernod Ricard, have all grown their portfolios with new non-alcoholic drinks to attract an increasing number of consumers, particularly younger ones, who are ditching drinking because of health concerns.
A Gallup poll from August found that almost half of Americans say that having one or two drinks a day is bad for a person’s health — the highest percentage recorded in the survey’s 23 years, and younger adults were most likely to say drinking is bad for health. The poll also showed that just 58% of adults said they drink alcohol, down from 67% in 2022, although Gallup notes it’s relatively close to the historical
10 months ago
